The DC50. Concentrated Technology

Brand:
Dyson
Country:
Australia

In Australia, Dyson breaks down why their DC50 Ball vacuum outperforms larger sized vacuums in this TVC previously aired in the UK. The ad details the components of the vacuum which give the small and lightweight machine its performance, such as two kinds of bristles on the cleaner head and a two tier radial cyclones that capture microscopic dust. Competitor Miele recently launched their new S8 vacuum in Australia describing it as a "unique power tool" for consumers looking to "embrace innovation."

Category
Domestic Appliance
SubCategory
Floor Care
Segment
Floor Care
Brand
Dyson
Sub Brand
Dyson Ball DC50
Advertiser
Dyson
Country
Australia
Region
Asia-Pacific
Local Market
-
Format
TV
Length
30
First recorded Air/Run Date
5/12/2013
First recorded Pub/Channel
NWS9 (ADEL)
Record #
647321503